Our new favorite outdoor activity.

If you know Brooklyn, then you know that our sidewalks are filled with scooters and the kiddies that ride them.  And now that springtime is officially here our parks are full of trikes and bikes of every shape and size… enter Chalktrail.

It’s the perfect mix of outdoor fun and pure creativity.  Attach Chalktrail to the rear wheel of any bicycle, tricycle or (most) scooters and let them ride!  They’ll help to beautify the neighborhood as they work off all of that incredible energy!

Each set comes with one piece of Chalktrail chalk.  Additional chalk sold separately.


Hoppy Easter! We will be closed on Easter Sunday.

Just a reminder to all of you bunnies and chicks out there… Picnic will be OPEN today, Saturday, April 19th, during regular store hours (10:30am – 6pm).  We will be CLOSED on Easter Sunday, April 20th for the holiday and will resume regular store hours Monday morning.

Our sincere apologies for any inconvenience.  Happy Hopping!!!

Looking for the perfect gift… online?

So, you live in Michigan but you want to get your Brooklyn friend a FABULOUS new baby gift from a local children’s boutique?  We’ve heard your requests and we listened!  Picnic gift cards are now available online in many denominations!  For specific amounts please call us at the shop during normal business hours – 718-237-0670.  Happy Picnic-ing!


Spring Baby Gifts – All about COLOR!

It seems like here in Brooklyn that this arctic, snowy, slushy winter will never end…  the streets are messy, the strollers are sliding all over and our kiddies are just begging for one nice day to hit the playground.

We know this “polar vortex” business won’t last forever so as our spring collections begin to trickle in we’ve decided to focus on the one thing that always gives us a warm and sunny feeling – babies!  Yes!  The spring babies are coming and with them we have a ton of colorful, happy lines that will keep them cool and stylish in those warm months!

In this week are Masala Baby, one of our perennial Picnic spring favorites that always sells out before the season even hits!  We love their fabulous bollywood beach aesthetic as well as their cute, 2 piece silhouettes that make for easy diaper changes!  Plus, the fabrics are designed by a local Brooklyn mom!

Also making its Picnic debut is the LA based line Miki Miette!  Designed AND produced right here in the USA we love designer Sawako Yamauchi’s use of Japanese stying mixed with a cool, urban color palatte.  Made from the softest cotton these styles are the perfect balance between edgy and sweet.


Holly Romper Jelly Dot

“The wheels on the subway (or bus) go round and round…”

Here’s the thing of it… we’ve NEVER met a kid (here at Picnic anyway) that didn’t love a bus, train, car or plane…

So, imagine our excitement when we found these amazing wooden subway cars and buses from Munipals!  These fabulously detailed trains work perfectly with all of the Brio (and Thomas the Train for Brio) train tracks and sets which makes them even more fantastic for those families who have already started building their cities!  Add in the Nova or Orion wooden bus for hours of urban fun, right in your own living room!

A great NYC gift for those who live around the world, or just around the corner!

NovaBus QTrain GTrain

These are a few of our favorite things…

This season Picnic teamed up with the fabulous team over at Brunch With My Baby to come up with a holiday gift guide for our favorite kiddies from Brooklyn and beyond!

Below are a few of our categories and some items that we think will make any kid swoon…

…prettiest in pink…because that is all she will wear…


Party Doll Dress by I Love Gorgeous


…i’m so Brooklyn (or I live in Stockholm and just think Brooklyn is so cool)…


My Subway Ride Book


…i’m a caped crusader (whenever I’m not too busy learning to tie my shoes)…


Make Your Own Superhero Kit by Seedling

…i feel a little “fa la la la la”…

11MYOSG-Snow Globe-H

Make Your Own Snow Globe Kit by Seedling

Of course, if you ever need any further suggestions about our fabulous holiday gift options (and trust us, there are zillions) just give us a call during normal store hours… we’ll be more than happy to help you!

Also, you should totally subscribe to Brunch With My Baby… not only is it a rockin’ blog with a great foodie twist, but it’s run by two awesome moms… enough said!

Check out the full article here:

Brunch With My Baby – Picnic Holiday Gift Guide


Tooby Doo…we LOVE you!

Really, though, we absolutely love Tooby Doo… from the day we opened our doors Tooby Doo has been flying off of our racks, and why?  It is classic without being stuffy, comfortable without being sloppy and colorful without being wacky.  It appeals to grandparents, parents, children, aunts, uncles and all of those in between.  It washes well, looks extremely high end and has great details that are sure to make you smile.

Check out some of our latest fall styles from Tooby Doo… if you are looking for a gift or for your very own munchkin you won’t be disappointed…

ToobyDooBaby5 ToobyDooBaby4 ToobyDooBaby3 ToobyDooBaby2 ToobyDooBaby1

THE BOSS is finally here!

It feels like at least once a week someone comes into the store asking for either a Bruce Springsteen t-shirt or a Bon Jovi t-shirt for kids.  Now, granted, we do live in a major metropolitan area where New Jersey is one of our closest neighbors… so, I get it…

Unfortunately until now none of the manufacturers out there were making anything cute enough to merit a purchase but FINALLY Rowdy Sprout has answered our prayers!

Of course, we have plenty of other rock stars to choose from… Ozzy Osbourne is so awesome and 70’s chic… Led Zeppelin is a continual fan favorite… The Who is great for Anglophiles and AC/DC just makes us want to rock.



Just a reminder that our summer sale begins TODAY – Monday, July 8th!  Use the coupon code SUMMERPICNIC at checkout to receive 20% off all clothing and shoes sizes 2T-12 years.

Offer is valid in store as well with sales up to 60% off!

Happy Picnic-ing and stay cool!

ONE year ago today!

ONE year ago today we here at Picnic were tagging furiously.  We were wondering if people would like what we had selected and we hoped that customers like you would walk in the door.  We were merchandising, mopping, windex-ing the windows and making sure that the store we had dreamed about was the most cheerful, exciting, funfilled children’s boutique you had ever popped into…

Well, tomorrow will be our ONE year anniversary, and what a year it’s been!  We’ve loved getting to know all of our customers, all of their children and those amazing grandparents who spoil them rotten.  We’ve loved all of the birthday parties, the graduations, the holidays and the new babies.  We are so happy that you have welcomed Picnic into your lives and we are thankful for all of your support.

We can’t wait to see what the next year will bring!  Our website, of course is up and running so that you can now Picnic from all over the country (and Canada)!  Even we don’t know what will happen next, but we’re excited about the future!

Thank you to our amazing staff – Jayme, Nannette and Alex.  Without you none of this would be possible.  You are all so warm and welcoming and we couldn’t ask for a more kid-friendly group of gals!

Anyway, before this gets too mushy, thank you all.  You make me love what I do every single day (even when I’m losing my mind), and that is the greatest gift of all.  Happy Picnic-ing.  xx. Lindsey

We’re friendly… and eco…

We don’t know about your ‘hood… but in our Brooklyn ‘hood it is chic to be eco-friendly.  So many of our moms and dads (and grandmas, grandpas, aunts, uncles, etc.) have taken to carrying these nylon tote bags that we decided we should make some to promote our new website!  Look how cute they turned out!  Thanks so much to our friends at I’m So Brooklyn for printing them for us… always a pleasure to work with you!

Picnic Tote

Anyway, spend $75 at Picnic or picnicbrooklyn.com and get a FREE tote bag!  While supplies last!

We’re ready to make a SPLASH!

These past few weeks have given us a pretty bad case of the winter blues, but with the weather slowly turning and February break approaching we’re getting ready to SPLASH into spring!

In this week we have flip flops by Havaianas that will make you want to wiggle your toes in the sand!  Offered from infant size 5 to youth size 1/2, we have the perfect style for any age!

Also in stock are infant sun hats, swim diapers and rash guards from i play that will make any bathing beauty ready for the beach!  All items feature spf 50 fabric – great for those too young to wear sunscreen!

For our little ladies we have bikinis and one piece suits by Lilo Tati, our favorite girls swim line by Lisa Lozano.  Great fabrics and adorable prints make these swim suits too cute to pass up!

And for our little dudes we are ready to rock with awesome swim trunks by Stella Cove featuring guitar and headphone prints.  Of course, with matching trompe l’oeil rash guard tops our guys will be the talk of the boardwalk.