Just a reminder that our summer sale begins TODAY – Monday, July 8th!  Use the coupon code SUMMERPICNIC at checkout to receive 20% off all clothing and shoes sizes 2T-12 years.

Offer is valid in store as well with sales up to 60% off!

Happy Picnic-ing and stay cool!

Nothing says spring like Pink Chicken.

Spring is a time for rebirth and renewal.  It’s a time to run outside again, to kick up your heels and get that bohemian feeling back again!  Breathe deep, get some sunshine on your face and enjoy the weather!

We really do love all of the spring lines we have in here at Picnic, but we must say that few embody that bohemian spirit better than Pink Chicken.  Designed in New York by mom, Stacey Fraser these are exactly the dresses (and skirts, tops, pants etc.) that we want to toss on our little ones before they scramble out the door.

Check out Pink Chicken’s latest delivery… we promise, you’ll want it all…

fern blue

Fern Dress

mollie purple

Mollie Dress

hope 2 pc set orange

Hope 2pc Set

Bonjour Pom d’Api

There is something about a beautifully crafted, French children’s sandal that makes my heart sing… I don’t know exactly what it is but I know that it makes me think of walking along the croisette in Cannes watching the kids run about on the beaches below while the sea laps up at their feet.

Pom d’Api is THE French children’s shoe brand.  They are nearly impossible to find them in the States and every time that I try I can never find the cool colors and I always get stuck with tan or black.  This season I just broke down and said, “We need them – and in NEON!”  As most of you know NEON is the new “it” trend for the season.  It started last year, but this summer it has really gone mainstream (in a good way) at places like J Crew and The Gap.  We know all of you moms and dads remember the neon trend from the 80’s and 90’s but we think it’s completely fresh this time around!  Look at the great pops of color you can get in accessories – scarves, belts and most importantly shoes!

Anyway, trust me on this one… you will only need one sandal this summer and THIS is it (unless you need both colors like I do…).  Beautiful leather uppers, a supportive rubber sole and TONS of gorgeous French style.  Why?  Because your petite fille deserves it…


Pom d’Api Plagette Strap in Fuschia


Pom d’Api Plagette Strap in Jaune

ONE year ago today!

ONE year ago today we here at Picnic were tagging furiously.  We were wondering if people would like what we had selected and we hoped that customers like you would walk in the door.  We were merchandising, mopping, windex-ing the windows and making sure that the store we had dreamed about was the most cheerful, exciting, funfilled children’s boutique you had ever popped into…

Well, tomorrow will be our ONE year anniversary, and what a year it’s been!  We’ve loved getting to know all of our customers, all of their children and those amazing grandparents who spoil them rotten.  We’ve loved all of the birthday parties, the graduations, the holidays and the new babies.  We are so happy that you have welcomed Picnic into your lives and we are thankful for all of your support.

We can’t wait to see what the next year will bring!  Our website, of course is up and running so that you can now Picnic from all over the country (and Canada)!  Even we don’t know what will happen next, but we’re excited about the future!

Thank you to our amazing staff – Jayme, Nannette and Alex.  Without you none of this would be possible.  You are all so warm and welcoming and we couldn’t ask for a more kid-friendly group of gals!

Anyway, before this gets too mushy, thank you all.  You make me love what I do every single day (even when I’m losing my mind), and that is the greatest gift of all.  Happy Picnic-ing.  xx. Lindsey

We’re friendly… and eco…

We don’t know about your ‘hood… but in our Brooklyn ‘hood it is chic to be eco-friendly.  So many of our moms and dads (and grandmas, grandpas, aunts, uncles, etc.) have taken to carrying these nylon tote bags that we decided we should make some to promote our new website!  Look how cute they turned out!  Thanks so much to our friends at I’m So Brooklyn for printing them for us… always a pleasure to work with you!

Picnic Tote

Anyway, spend $75 at Picnic or and get a FREE tote bag!  While supplies last!

Trade show maddness…

We here at Picnic have spent the past few days at the New York childrenswear trade shows so that we can bring you the VERY best for Fall 2013.  We know it’s hard to think about back to school shopping when we’re still only 7 days away from spring, but humor us for just a moment…

Trends that are standing out in the kids market for Fall 2013 are as follows:

– 1970’s Retro – make it mustard and put a peter pan collar on it… yup, we said it… and it’s really stinkin’ cute too… just go with it…

–  Bollywood chic – harem pants, elephant prints and jewel tones.  Pink Chicken hit the nail on the head with this one.

–  Animals – ROAR – slap a tiger or a wolf on it and it’s completely on trend.  These are not subtle prints, though some of them may have that “faded, vintage” look… these are ferocious beasts…and they’re pretty awesome.

–  Homespun Chic – knit it, crochet it, embroider it… make it look like your granny had a hand in making it for you… even if she only shops on Madison Avenue.

Sail Away!

There is one trend, that no matter how old we get we still can’t shake for spring… NAUTICAL!  Really, there are few styles that are more timeless and classic than that navy and white stripe top paired back to a white bottom or chambray short.  This spring, of course is no exception with our nautical trend getting great pops of orange, another big color for the season.

We particularly love the way Anthem of the Ants, Egg Baby and Tooby Doo make nautical styles even more fun by adding madras plaids, pop colors and unusual details (think great buttons, or pops under the collar)!

Pair any of these styles back with our famous Babiators for a polished, fabulous summer look that will never go out of styles…

We’re ready to make a SPLASH!

These past few weeks have given us a pretty bad case of the winter blues, but with the weather slowly turning and February break approaching we’re getting ready to SPLASH into spring!

In this week we have flip flops by Havaianas that will make you want to wiggle your toes in the sand!  Offered from infant size 5 to youth size 1/2, we have the perfect style for any age!

Also in stock are infant sun hats, swim diapers and rash guards from i play that will make any bathing beauty ready for the beach!  All items feature spf 50 fabric – great for those too young to wear sunscreen!

For our little ladies we have bikinis and one piece suits by Lilo Tati, our favorite girls swim line by Lisa Lozano.  Great fabrics and adorable prints make these swim suits too cute to pass up!

And for our little dudes we are ready to rock with awesome swim trunks by Stella Cove featuring guitar and headphone prints.  Of course, with matching trompe l’oeil rash guard tops our guys will be the talk of the boardwalk.